When did the sustainable movement start?

The National Environmental Policy Act (NEPA) was established in 1970, as a result of the growing sustainability movement. It all started with the industrial revolution. When factories began to emerge in the late 19th century, they left a remarkable mark on the land and air around them. Huge piles of smoke spewed debris into the air and pollution erupted in streams and lakes, killing fish.

With no laws to stop them, their emissions increased rapidly. It would be remiss to review the history of the Green Movement without defining its true origins. When the first humans were looking for food, they never worried about contaminants or pollution. Therefore, it can be said that modern humans, especially since the arrival of the industrial era, have managed to ignore the warnings that all ancient people knew so well, that respect for the environment was essential for quality of life.

Over time, creatures' attitudes of convenience and comfort were manifested in the gradual decline of the environment. During the Middle Ages, the biggest source of polluted air came from burning coal as a fuel. The first nod to the Green Movement came in 1285, when the thick fog produced by burning coal became an obvious health problem. In 1661, John Evelyn, perhaps the first most vocal environmentalist, wrote: “Fumifugium, or The Inconvenience of the Aer and the Smoak of London Dissipated”.

In 1892, John Muir formed the first environmental organization, the Sierra Club, in San Francisco, California. Today, the Sierra Club is the world's largest grassroots organization focused on environmental issues. At this time, industrial pollution seemed to be the main focus. This was due to the large number of steel, fuel and chemical manufacturing plants.

In 1948, 20 people died in Donora, Pennsylvania, due to sulfur dioxide emissions from a steel and wire production plant. It wasn't until the 1950s that the focus on the Green Movement began to prevail in the spotlight. Dignitaries such as President Eisenhower, Jacques Cousteau and William Paley helped promote laws to protect the environment and reduce pollution. During the 1960s, the Modern Green Movement was a recurring theme among college students in the U.S.

UU. And also among the hippies from “Flower Power” who promoted the ideas of protecting the Earth and leading a more homeopathic and organic lifestyle. Many of these young adults began promoting urban rooftop gardens and recycling, while maintaining pressure on the government to clean up air, water and soil pollution. In 1962, Rachel Carson's book, Silent Spring, “documented the harmful effects on the environment, especially for birds, of the indiscriminate use of pesticides.

Carson accused the chemical industry of spreading disinformation and public officials of accepting the industry's claims without question. When the U.S. UU. ,.

The Environmental Protection Agency (EPA) was created in December 1970, in response to the growing need to protect the environment. The Green Movement is based on the principles of a safe and healthy environment. Today, climate change is the most talked about environmental topic. Social media is the best ally of the Modern Green Movement in the effort to help everyone reduce their carbon footprint and highlight areas in need of change.

Supporters of the Green Movement question issues such as genetically modified foods and the effects of adding fluoride to drinking water. With so many scientific studies and volumes of documentation available in the U.S. The Government, the Modern Green Movement, views the future as the challenge of protecting water from chemicals such as chloride in groundwater and chemicals used in hydraulic fracturing that seep into soil and water. In the brief history of the Modern Green Movement, the growing number of people aware of the need to lead an “green lifestyle” is a testament to the desire to participate in ongoing efforts to protect and save the environment.

Ecology had now gained general acceptance as a scientific discipline, and many concepts vital to sustainability were being studied. However, these groups tend not to burn out and to maintain themselves for long periods, even generations, protecting the same local treasures. Sustainable fashion was first introduced to contemporary culture by hippies, who prefer locally grown, handmade and pesticide-free products. Sustainability not only has to do with the environment, but it transcends social, economic and cultural levels.

The contemporary environmental movement mainly grew out of late 19th century concerns about the protection of the countryside in Europe and nature in the United States and the health consequences of pollution during the Industrial Revolution. CO serves as a network of resources and connections for sustainable working methods, making it easier for brands, manufacturers and suppliers to work in the most sustainable way. The Alliance for Sustainable Fashion was born courtesy of the UN, whose objective is to stop the practices harmful to the environment and society in the textile and fashion industry. Werbach supported the creation of an environmental movement that is more relevant to average Americans and, controversially, chose to lead Wal-Mart's effort to bring sustainability to the mainstream.

Pursuing sustainability is creating and maintaining the conditions in which humans and nature can exist in productive harmony to support present and future generations. While the Modern Green Movement has been active mainly in the last half century, the future of the movement has shown an astounding growth in the number of followers. The term “slow fashion” was coined by Kate Fletcher, professor of Sustainability, Design and Fashion at the Center for Sustainable Fashion at the University of the Arts in London. Carry Somers and Orsola de Castro founded Fashion Revolution in response to the collapse of Rana Plaza, a global non-profit movement that advocates for a systematic reform of the fashion industry with the goal of achieving greater transparency in the fashion supply chain.

Sportswear giant Adidas managed to use 50% of recycled plastic waste in its products, in addition to using 100% sustainable cotton in its materials, mainly from the Better Cotton Initiative. These post-environmental thinkers argue that the ecological crises faced by the human species in the 21st century are qualitatively different from the problems for which the environmental movement was created in the 1960s and 1970s. . .